How many messages do you receive on your phone each day? How many catch your attention, and how many go un-opened?
As digital communication becomes increasingly competitive, businesses face the challenge not just of "sending messages," but of how to capture customers' attention. At the heart of this shift are two different customer experiences: simple, traditional SMS and more interactive messaging. Let's look at the differences.
1. Richer content
Standard SMS is limited to 160 characters, so businesses write short texts and sometimes can't fully express their ideas. Viber, on the other hand, allows up to 1,000 characters, and you can enrich your message with images, videos, and GIFs to capture customers' attention more effectively.
2. Call-to-action buttons
When sending messages via Viber, you can add buttons with any label, such as "Buy," "Sign up," or "Check order." Building on customers' habit of tapping buttons, this moves them quickly to the next step and simplifies decision-making. The click-through rate (CTR) is also 4 times higher than standard SMS.
3. Brand recognition
With SMS, the sender usually appears as a phone number, so customers can't immediately recognize the brand. Customers are far more likely to trust an official channel with a company name, logo, and verified profile than a standard SMS from an unknown number. A clearly visible brand signals that the message comes from a reliable source, increasing the likelihood that customers open, read, and respond. It works especially well for promotions, discounts, new products, and reminders.
4. Cost savings
A standard SMS costs ₮40–60 depending on the mobile operator. Yet for less—just ₮44—you can send richer, more engaging messages via Viber. Want to explore the Viber message types that help you cut costs and grow sales?
5. Two-way communication and replies
With standard SMS, customers can't ask follow-up questions or inquire further, so they have to contact an agent again for more information. Viber messages, however, not only deliver information but also let customers continue the conversation and easily ask questions. This makes communication more engaging and two-way.
If your goal is to capture customers' attention, build brand trust, and give customers a fresh experience, Viber messaging can help.
For more information on Viber messaging for business, call 7272-7070. You can also leave your contact details and our consultants will get back to you.
